Microtargeting is the new black
Terrific thoughts on the proper direction for mobile marketing from Andrew Grill at Every Single One of Us.
MIR Show - jMac takeover - Andrew Grill from Mobile Industry Review on Vimeo.
The interesting part kicks in around 3:32 where the discuss how critical it is for mobile marketing messages to be tailored to the individual. Microtargeting is the new black.
MIR Show - jMac takeover - Andrew Grill from Mobile Industry Review on Vimeo.
The interesting part kicks in around 3:32 where the discuss how critical it is for mobile marketing messages to be tailored to the individual. Microtargeting is the new black.
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