AT&T Wireless Breaks the Cardinal Rules
Yesterday my meeting with Brad Hefta-Gaub was interrupted when his iPhone beeped with a marketing message about AT&T wireless tat he neither needed, wanted, or asked for.
Now the news comes that Brad wasn't alone. Sending messages to people over SMS that they don't need, want, or ask for is a profoundly bad idea. They may have attracted attention to American Idol, but they damaged their brand and their relationship with their customers.
Now the news comes that Brad wasn't alone. Sending messages to people over SMS that they don't need, want, or ask for is a profoundly bad idea. They may have attracted attention to American Idol, but they damaged their brand and their relationship with their customers.
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