Data is Free

Now this is interesting, Blackberry outsold iPhone in Q4. Price has always been a double-edge sword for Apple. On the one it drives profit margins that are terrific. On the other it leaves the door open for other players in the market.

I've always admired Apple's willingness to keep prices high. Where everyone else in the tech industry seems to only understand how to burn markets down, Apple has led the way in pricing the old-fashioned way: build a better product, charge a higher price. Raising prices for improved products isn't a sin but a virtue.