Doh!
Ad Age is reporting that Tropicana sales dropped 20% after a rebranding.
Apparently taking away that delicious looking orange with the straw stuck into it was a bad idea. This is a good reminder that if it ain't broke don't fix it is a good idea. Though in this case I think the better take away is that food packaging succeeds when it makes the food look tasty and desirable.
From the "ice" dripping down a Coke can, to the tasty cheeseburger's in a McDonald's ad, to the fake food in a teriyaki shop's window, food advertisements work when they make people's mouths water. The Tropicana redesign looked like they were selling insurance.
3 Responses to "Doh!"
But more to the point of your post in people wanting to see the yummy food, the other thing that is happening in our food is in the meat department where we keep getting farther away from the blood trail. We already have food names for cows (beef), pigs (pork), and chickens (poultry), but I am starting to see even more things like "grilling steaks" instead of t-bone and I expect that trend to continue.
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