NY Times Only Needs 1.2 Billion Page Views a Month

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According to ContentNext the NY Times Online needs 1.2 billion page views a month for the company to survive (on the strength of an estimated $300 million per quarter.)

The problem is that the Times only gets about 173 million page views per month while sites like Yahoo News and AOL News get nearly 1 billion page views per month.

The question then is, how can the Times get an extra 800 million page views per month. Isn't the answer to open up to the Times and get bloggers and citizen journalists writing under the banner of the Times.

The more people they can get reporting and telling their stores, the most page views that Times will attract.

Kelly Mullins

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