Typing This While Watching Television
A new report by Nielsen says that convergence (in the non-traditional sense) has arrived.
If 31 percent of Internet activity is taking place while watching TV, then cross-media ad campaigns are more important than ever.
Nielsen found that nearly 31 percent of in-home Internet activity takes place while the user is watching television, demonstrating that there is a significant amount of simultaneous Internet and television usage.There is a serious point to be made here, and it correlates with one of John Battelle's main thesis which is that search and brand go hand in hand.
If 31 percent of Internet activity is taking place while watching TV, then cross-media ad campaigns are more important than ever.
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